Last March 5th, CCA Law Firm organized the session “Influence Marketing: LawL”, attended by Bruno Oliveira, Brand Manager of Sumol + Compal, Alice Trewinnard, Influencer and founder of Golden Locks, and Miguel Sabino, founder, and CEO of Thumb Media, for an informal conversation about the pros and cons of a marketing approach that has been gaining followers.
This session also included an initial presentation on advertising law and personality and copyrights, prepared by Filipe Mayer and Marta Duarte, Partners of CCA Law Firm, and Tito Rendas, Technology, Media and, Telecommunications consultant at CCA Law Firm.
Scheduled to start at 5 p.m., at the CCA offices in Lisbon, admissions to the event were free and limited to existing places.
PROGRAM
> PART I
Advertising Law | Filipe Mayer, Partner at CCA Law Firm
Personality rights | Marta Duarte, Partner at CCA Law Firm
Copyright | Tito Rendas, Technology, Media and Telecommunications Consultant at CCA Law Firm
> PART II: DEBATE
Miguel Sabino | Founder & CEO of Thumb Media
Bruno Oliveira | Sumol + Compal Brand Manager
Alice Trewinnard | Influencer and founder of Golden Locks
Moderator: Martim Bouza Serrano | Partner and Coordinator of the Technology, Media & Telecommunications Department