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2025-04-15
Ana Beatriz Bravo analyses the upcoming challenges and opportunities under the EU Artificial Intelligence Act

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The European Union has taken a significant step towards regulating the rapidly evolving landscape of artificial intelligence (AI) with the introduction of the Artificial Intelligence Act (AI Act). This pioneering legislative framework is designed to promote the ethical and responsible development and deployment of AI technologies, while ensuring the protection of fundamental rights, public safety, and social trust. As AI systems become increasingly embedded in various sectors, from healthcare to finance, the AI Act seeks to strike a balance between encouraging innovation and mitigating the risks associated with their use.

In an article for LIR PortugalAna Beatriz Bravo, Associate in the TMT practice area at CCA Law Firm, provides an in-depth analysis of the implications and challenges introduced by the AI Act. Ana Beatriz highlights the need for a structured compliance approach that includes risk categorisation, continuous monitoring, governance, transparency, and accountability. She emphasises how the AI Act redefines the regulatory landscape, requiring companies to not only innovate but to do so responsibly, aligning internal policies with EU standards and fostering AI literacy across all organisational levels.

“Ultimately, one thing is clear: the real challenge for companies will go beyond compliance. It will involve thinking about pushing the boundaries of innovation within a framework that puts human beings at the centre of AI development, aligning technological evolution with the defence of fundamental rights and ethical principles,” explains the lawyer.