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Money, or lack of money, can be a barrier to a project's entry into the market or crucial to its survival. In an opinion piece for Emagazine, Rita Trabulo, Startinnovation Team's Managing Associate, talks about the search for investment by startups and about the first steps that should be taken by entrepreneurs.
"You are looking for an investment, right? Which way? There will be many ways to get there, but there are rules that will always be common and build a good starting point", explains Rita Trabulo, who adds that "more than asking when it is the ideal stage to look for investment, we must answer why? For an idea to become a solid product, it will be necessary to have a larger team made up of the best specialists, it will be necessary to invest in production and bear its costs, without forgetting the investment that will be necessary in terms of Research and Development. For all this… you need money!".
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- Emagazine